Log Rolling
Marcelo, being the old journalism guy that he is, educated me on a concept called “Log Rolling.” It’s basically another way of saying “you’ll scratch my back, I’ll scratch yours.” In journalism, it is the act of “cross quoting” each other’s work. In politics, it is the act of trading votes.
As a kind of play on this concept, we’ve added a section on the front page of voxilla.com called Blog Rolling. Through the magic of RSS, we pull in links from my blog (only the VoIP related stuff) as well as entries from industry heavyweights. The text box actually “rolls” these links through the box as well, so the name is apropriate on at least more than one front. 
Since doing this a few days ago, the number of visits my site receives in a day has gone up. My Google Ads revenue is taking a small uptick. Voxilla is showing up as a top referral URL on my Webalizer logs. While it is too soon to tell, it will be interesting to see if this trend continues.
