At Least Get The Name Right
As I’m trying to process all the email in my inbox right now, I ran across something that I thought would be cool to write about. However, the PR firm made a big mistake: they didn’t get my name right. It wasn’t spelled wrong–a problem I’ve constantly had to deal with throughout my life, thanks to whatever drugs my dad was on when he named me–but it was just flat out the wrong name.
If you can’t at least get my name right when you pitch me in email, I’m not going to write about your (client’s) products, simple as that. It’s not hard to figure out what my name is, or even how to spell it right. Getting it wrong on the first go, that’s just sloppy, sloppy PR.