The PhoneBoy Blog


Simplifying Telecom, Mobile Phones, Gadgets, and More!

AT&T Wireless is now Cingular is now AT&T?

According to this article in USA Today, Cingular plans on dropping the Cingular name and adopt the AT&T brand. Whether this will be AT&T Wireless, AT&T Mobile, or AT&T something else isn’t clear.

On one hand, it seems like a complete waste of money–money I’d rather see them spend on, oh I don’t know, IMPROVING SERVICE QUALITY. Cingular just spent a load of money re-branding all the old AT&T Wireless stores to Cingular. On the other hand, if you’ve got the AT&T brand, one of the most recognized brands worldwide, why not use it? I dunno, as long as my phone still works, I don’t care what they call it.


C-List #Cybersecurity Celebrity, Podcaster, #noagenda Producer, Frequenter of shiny metal tubes, Expressor of personal opinions, and of course, a coffee achiever.