The PhoneBoy Blog

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Kontera In-Text Ads

Not sure where I heard about this quite honestly, but I figured I’d give it a shot.

Kontera has an in-text relevance engine that goes into a web page and adds relevant ads based on the text. How it adds these ads is by essentially adding a link to a specific word or phrase it finds in the text. When you hover over the link, a cute little bubble shows up with an ad for whatever is “relevant” to that word. Supposedly it takes 10 days or so before they optimize the experience for a given site, but we’ll see.

For example, in a recent posting, the word “router” showed up. Kontera added a link to the word router. When you hover your mouse over that link, a bubble pops up with an ad for a New / Used / Refurbished Networking Equipment vendor. At least that’s what it did that time. It might give a different ad next time.

Basically, you get a percentage of the click-through revenue on any given ad. They also offer a bunch of other features which are worth checking out. And the nice thing is that it doesn’t interfere with any other ads you might be running. We’ll have to see how much extra revenue it brings in.

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#Cybersecurity Evangelist, Podcaster, #noagenda Producer, Frequenter of shiny metal tubes, Expressor of personal opinions, and of course, a coffee achiever.