The PhoneBoy Blog

Junction Networks Providing IP Phone Reviews

13 Aug 2009

As I was reminded by Rob Wolpov, the CEO of Junction Networks when I chatted with him on Wednesday, the last time I wrote about them, I referred to the press release pairing their OnSIP hosted PBX service and the Fring VoIP client for mobile phones as a “publicity stunt.” I didn’t quite say that, but I wasn’t generally high on the pairing, only because it seemed a bit like a “no duh” to me. I did say it was a good PR move, though.

While Junction Networks provides PBX services using that “new fangled” VoIP technology, they are very “old school voice” when it comes to IP phones–they don’t care what you use so long as it is compatible with the service. Ok, restrictions on handsets are as old as the Bell System, but it’s “old school” for anyone who has had a landline anytime in the past two or three decades.

Meanwhile, as a result of selling their IP-based PBX service to smaller businesses–the 3 to 50 seat crowd–they have had to come up with handset recommendations for potential customers. There are hundreds of IP Phones, analog telephone adapters, and even software phones to choose from. How does the relative VoIP handset newbie choose?

Junction Networks has the answer: OnSIP Team Reviews. They review handsets based on a number of criteria–including compatibility with their own service–and post them for all to see. Currently, they have only 3 handsets reviewed on the site, but the plan is to write up the results of some of their other testing to give you a balanced opinion. The site will also include analog telephone adapters and VoIP client software.

Unlike, say, a company that sells IP phones, Junction Networks isn’t selling phones. The only interest they have is ensuring you choose the method of accessing their service that works best for you. The exceedingly clever part, though, is that while they are giving away free information that essentially anyone can use–even non-customers–they are getting free advertising and a lot of community goodwill. Having built a fairly successful career on that relatively simple concept, I have to say it’s a win-win-win for everyone.

Michael Graves also talked with Rob Wolpov and posted his take on this announcement.